According to this article at CNN, there is a group called Campaign For A Commercial-Free Childhood that is protesting the Book It! program at Pizza Hut.
Now this is absolutely ridiculous.
"Molnar ... said it might be reevaluated in light of rising concerns about child obesity."
You're telling me that one personal pan pizza per month, for 8 months out of the year, is making kids fat? Surely these people are joking!
"Participating teachers set a monthly reading goal for each student; those who meet the goal get a certificate they can redeem at Pizza Hut for a free Personal Pan Pizza. Families often accompany the winners, turning the event into a celebration that can boost business for the restaurant."
Of course it boosts business. But I've seen numerous people call and order just the one personal pan pizza for pick-up, not buying anything else. (This won't work for delivery as there is usually a minimum amount for delivery, around $8).
Did these idiots protest Apple when they gave computers to schools back in the 1980's? Certainly part of Apple's hopes was to get kids used to using the Mac so that they would get a Mac later in life. But it was a pretty sweet deal for the schools too!
Believe it or not, there are some situations in life that are known as win-win and this is one of them. Pizza Hut gets business and the teacher gets something to encourage the students with besides just another little shiny star sticker. What could be better than that?